Connected markets
Where an ID makes the difference
Three markets where maker, chain partners and owner each have their own question, and one ID is the answer.
Customer activation and new revenue
The product as a direct channel to the customer: for registration, content, service, loyalty programmes and sales.
Read more ↓Chain of custody and operational control
Multiple parties record handovers, locations, statuses and events on the same product ID.
Read more ↓Authenticity and brand protection
Proof that this item is authentic and issued by the maker.
Read more ↓
Customer activation and new revenue
The product becomes the channel
With a product ID, the product becomes a direct channel to the new owner: for registration, content, service, loyalty programmes and sales. The result: a customer relationship that starts at the product, customers who come back and new revenue, driven by what the customer wants and independent of regulation.
- Tickets
- Sports
- Events
- Museums
- Publishers
- Entertainment
- Premium brands
The scan triggers something
The customer scans the object and gets something back right away: registration, exclusive content, a benefit, access. That first moment decides whether the relationship starts.
A reason to come back
Loyalty programmes, membership, service and new content are linked to the product. The customer returns because there is always something new for the product, and hears about it through the app.
Long after the purchase
New editions, extras and offers keep the product in use. The customer's collection grows, and your revenue grows with it.
What it delivers
Maker
A direct relationship with the owner as soon as they come forward, and extra revenue after the first sale: service, accessories, new editions and membership.
Chain partners
Shop, organiser, location and partners work on the same channel: one product, one customer, the same content and benefits.
Owner
You get content, benefits, membership and service that belong to the product, and you choose whether to take part.
In practice
Ciphers.me
Collectors register their crypto stamps with the digital twin, build a collection and trade. The stamp is the channel; the collection is the reason to return.
Visit Ciphers.me →Chain of custody and operational control
One shared record for everyone who handles the product
Luggage, logistics carriers, rental and shared objects, machines with a service chain: they pass through many hands, and every party keeps its own records. With one product ID, all those parties record their handovers, locations, statuses and events on the same record. The result: you know where everything is, less goes missing, there are fewer disagreements and collaboration moves faster. The shared record becomes the basis of day-to-day work.
- Luggage
- Logistics carriers
- Rental and shared objects
- Machines with a service chain
One ID, many parties
The object gets an ID at the start: in security print, a chip or a tag. Every party in the chain works with that one ID, from the first handover to the last.
Every event recorded
Handover, location, status, maintenance, incident: whoever holds the object records it on the record. On the blockchain, so what is recorded stays recorded and every party reads the same.
A grip on the chain
The shared record replaces the separate administrations. Deviations stand out, a disagreement is resolved with the record, and a recall or service round reaches exactly the right objects.
What it delivers
Owner
You see where your objects are and what happened to them, across all parties. Less loss, fewer disagreements, and a history that adds up in use, in service and on resale.
Chain partners
Carrier, rental company, service partner and regulator record their data on the product ID. Together they create one verifiable picture for owner and chain.
Maker
You see how your products are used and maintained in practice. Service and recalls reach exactly the right items.
Authenticity and brand protection
Is this real? The product gives the answer itself.
A unique product ID proves that an item is authentic and issued by the maker. That proof sits on the product itself and can be checked by anyone: the customer who pays for it and the trader who buys it in. The result: less fraud and counterfeiting, a protected reputation and a product that keeps its value.
- Art
- Collectibles
- Limited editions
- Premium brands
- Security print
The proof sits on the product
The ID is physically attached to the item: in security print using banknote techniques, or as a chip or tag (NFC or QR). A product can be copied; the ID stays unique.
One source: the maker
Every ID is recorded on the blockchain, with the maker as issuer. Whoever scans sees what the maker issued: straight from the same source.
Verification at the moment it counts
At purchase, at intake, on resale: one scan and the item shows it is authentic and issued by the maker. That proof also supports enforcement: counterfeits can be identified with the maker's issue right next to them.
What it delivers
Maker
Less fraud and counterfeiting, a protected reputation and a product that keeps its value. Your product gives every customer the proof of authenticity and origin itself.
Chain partners
Traders verify authenticity on the spot, with the maker as the source. That saves enquiries, waiting time and risk, and gives enforcement something concrete to work with.
Owner
You verify for yourself that your item is authentic and who owns it, when buying and when selling. A product that proves its own authenticity and ownership keeps its value.
In practice
Provenance Studio
Notes with banknote-grade security, a digital twin and an ID on the blockchain. The owner scans and sees: original, this item, this edition.
Visit Provenance Studio →What could an ID deliver for your product?
Tell us which product it is and who is in your supply chain. We'll show you what a product ID delivers for you and the owner.